I'd never heard of them before so I had to look them up...
"Childhood friends Emily Faulstich and Kimberley Gordon are the creative force behind Wildfox. Inspired by sleepovers, beautiful books, fairies, dreams, vintage t-shirts and their friendship, the young designers gave birth to a brand based on love and having fun! Things had gotten too serious in the world of fashion, and it was time for a change. They created their t-shirts for every person, soft, baggy, bright and fun.
Together with musician Jimmy Sommers as CEO and President of Wildfox the brand was officially established in Los Angeles in 2006. Today, the girls spend their time visiting vintage shops and working out of their Silverlake-area design studio - where they ew their hearts on their sleeves and spread peace and love through design. "
You can see the rest of their beautiful Spring 2011 Official Lookbook HERE and then their equally awesome past lookbooks HERE. The styling, photography, the models...everything about them are amazing, I just want to spend all day on their site now :)
PS. They have videos too! Oh look, it's that girl from The City: